Member TVC

Filmed a TV commercial to authentically showcase the experience of being a member of NZ Christian Writers, a nationwide collective of over 330 authors, bloggers, editors, lyricists, poets, publishers, songwriters, storytellers, and writers throughout New Zealand.

We partnered closely from the first workshop, shaping the brief around a single, clear idea and the people it needed to reach. Every decision traces back to that throughline.

The result is a system, not a one-off — considered, consistent and built to carry the story across each touchpoint it lives on, online and off.

Below, a closer look at the work as it shipped.